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Marketing & Business Analyst – Contract Role for 6 Months+, Hybrid Schedule

• Forecast and analyze revenue trends, identifying growth opportunities.
• Create and distribute insightful reports comparing actual performance to plans and forecasts.
• Leverage data from various systems for predictive modeling, financial analysis, and marketing insights.
• Evaluate financial impact by analyzing performance against budgets.
• Develop data-driven recommendations to optimize product lines and marketing strategies.
• Collaborate with stakeholders to design and implement dashboards and reports aligned with leadership needs.
• Partner with Marketing and Sales teams to identify new revenue streams and strategic partnerships.
• Conduct business case analysis and ROI evaluations for marketing and sales initiatives.
• Manage special projects and ad-hoc analysis requests from leadership.
• Ensure data quality across various systems, enabling targeted marketing campaigns based on KPI analysis.
• Bridge communication between Marketing, Finance, MIS, and Fulfillment groups.

• Bachelor's degree in Marketing, Finance, or a related field.
• Minimum 5-7 years of experience with increasing responsibility in marketing, business analysis, or a similar field.
• Proven ability to compile and interpret marketing metrics and KPIs.
• Skills in interpreting financial data, customer models, and basic statistical analysis.
• Excellent communication, leadership, and project management skills.
• Ability to balance big picture thinking with meticulous attention to detail.
• Proficiency in Microsoft Office Suite, with advanced skills in Excel and data analysis tools (Looker, Tableau, etc. preferred).